Month: December 2016

Love your website

Love your Website in 2017

Love your website in 2017 In the run-up to Christmas many of us have been shopping for gifts for the family, customers and business associates, we have even been giving gifts and putting on celebratory parties for our employees, those who make our businesses sustainable, profitable and successful.  At this time of giving, have you …

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Jury service

So much to do… So little time – How Civic Duty can spoil a plan

The best laid plans of men and mice. At the beginning of December I started an advent calendar for those who wish to promote their website.  A series of tasks that they should be undertaking to ensure the best return on their investment. Not the most riveting of subjects at this time of the year …

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Day 5 Customer scenarios

The website promoters’ Advent Calendar – Day 5 – Customer scenarios

Customer scenarios. Have you ever wondered what the customer is doing at the time they are looking for your product or service – the customer scenario? This very much depends on the type of service you offer or the nature of the product you sell. The emergency plumber. If you provide an emergency plumbing service, …

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Day 4 web promoters advent Calendar

The website promoters’ Advent Calendar – Day 4 – What do customers buy?

Yesterday’s task was quite straight forward and was a compilation of your services or products. Today’s task is a little more complex – What do customers buy? This is not as straight forward as you may think. Yes, they are buying the service or the product you are offering, but we need to dig deeper …

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